The Plaza Hotel in New York has two things going for it; 1) It’s the f***ing Plaza! 2) Head Chef Danny Palumbo. This is a very quick cut from a great interview we shot which sees Danny talking through some of his creative processes. Of course we couldn’t just shoot and go…afterwards we went up stairs and had a few beverages in the Rose Club, DO IT
Recently some of our US team were in Manhattan and LA filming high-end creatives for the ZC. This is one of the many videos we captured. We liked Jeremy from Singing Serpent so we thought we’d share his story. Enjoy.
We were fortunate enough to spend an afternoon in TriBeCa with the amazing John Burke/Sybil Bruncheon. The moment he opened his mouth we were all acutely aware that we were in for an emotional afternoon. This was one of several pivotal moments in this Zebra Collective shoot. We really cannot wait to capture John again…thanks also to Nina Duncan for this profound hookup.
We developed this video in 20 minutes entirely in After Effects and released it on YouTube two days prior to the release of the Star Wars Episode VII trailer. Our primary intention was to have eyeballs on our site. It worked, our analytics went through the roof and generated multiple international leads. Boom! Understandably, YouTube deleted it, but not before it snagged a little over 560,000 views within the first 36 hours of release. The right story to the right people at the right time = results. Timing, tagging and tenacity…works every time.
Toowards is a digital agency that specialises in web design and product development. They build amazing high end on-line solutions for the Superannuation industry Australia-wide. They state that what they build makes customers’ online experience intuitive, attractive, meaningful and memorable…and their products certainly back that up. This video was shot to show Super companies that Toowards indeed DO understand the market as they spend a great deal of time amongst it’s audience. Smart. It was used at a Super conference in Australia to illustrate the need in the system…a hole that Toowards, of course, can fill.
We met Melissa Baker in NYC a few weeks back. She is a great musician with a clear vision for her future. During our time with Mel she mentioned a desire for an online presence to be developed but that it all seemed too daunting for her…not for us though, we took the challenge and deployed a new website for her a few days later. She loved it, and we think it’s pretty rad.
Zebra Collective are a great bunch of people. They are a network of thousands of creatives around the world who are all on a quest of collaborative discovery. At it”s core, Zebra Collective helps creatives discover who they are and how to be successful at what they do. There were thousands of individual stories to tell here so we grouped them all and made this site about The Collective. We needed a simple design that pulled together a vast network of fiercely independent people, so, we made it nondescript and let the videos do the talking. Tenacious provided ZC”s site, online social deployments and their ongoing weekly videos, it”s an ongoing relationship that has become hugely enjoyable for all involved.
Chris Falson is a music artist based out of LA. Chris has been in the international music industry for many years as well as the film and television industry in LA for most of his professional life. He has done a lot. His site needed to pull all this together under one roof and tell his story clearly. Images and pages seemed to be the agreed strategy for this site. chrisfalson.com needed to also pull all Chris’ social networking deployments together so we build his site to feed automatically to all. Since launching it Chris has enjoy much success through all his online activities…many of which are automatically updated as he blogs/posts/tweets/etc. Tenacious also drafted, executed and produced a suite of online videos for Chris and released them through his networks over the course of 6 months, his website traffic climbed dramatically. Check them out here.
PLANTEDBYTHEWATER is an international network of artists who use their talents to heal. The name says it all really. The site needed to mimic this so we chose an image that encapsulated all PBTW represented. On a site that would be text heavy we needed to tell the story quickly on each page, so, the tree graphic is front and centre displaying appropriately across several different medias. Go ahead and try it on your many iOS devices…you’ll see it change according to how YOU’RE viewing it. Tenacious have also provided PBTW’s site, online social deployments and several of their online videos.
Sounds Dangerous is a bridge connecting music/audio artists to film and television productions all over the world. They had a well established website that already celebrated huge success, but they needed a way to showcase their placements. Tenacious were brought in to; design this page, pull together all their video placements, brand these videos and present them in an engaging way.
Tenacious also setup the SD social networking strategies and created a blog site for them to act as their virtual Dangerous Times magazine. The blog feeds automatically into all SD social deployments to save extra work.
Tenacious also developed a quick brag video for SD for them to send out to potential clients around the globe. Check it out here.