You have a clear brief and keen vision for how the shoot will go…then on the day the location “speaks to you” and you go with the flow. On this shoot the Clean Indulgence crew aimed to promote their business in the Farmer’s Market but when we worked with Cassie it became very clean that she WAS the story and that the aim was to get people to their website. We re-calibrated our thinking and put her front and centre to create the story around her. We think it works.

We then developed a suite of videos with Cassie for the Clean Indulgence website, for their Facebook page and one for instrgram. All have been hugely successful. This was their first venture into video, they now have a good frame to build on…