We developed this video in 20 minutes entirely in After Effects and released it on YouTube two days prior to the release of the Star Wars Episode VII trailer. Our primary intention was to have eyeballs on our site. It worked, our analytics went through the roof and generated multiple international leads. Boom! Understandably, YouTube deleted it, but not before it snagged a little over 560,000 views within the first 36 hours of release. The right story to the right people at the right time = results. Timing, tagging and tenacity…works every time.