Recently we’ve been doing some extensive work with ServiceNow. They have a mountain of awesome products, one of which has been deployed through Qantas IT Services. As part of their release ServiceNow provided a celebratory cake ceremony and asked Tenacious to help them tell this story to their internal team. The video was a lot of fun for us to shoot and the cake was amazing; a chocolate runway…WIN!
Recently we’ve been working with Graham Hill, this year he traveled the world interviewing leaders from different schools of thought to create a series on where we’re heading as a global village. He asked us to give him a tasty little package of video branding to serve his vision so we ‘top and tailed’ his intros and this is what we came up with. We wanted a little movement in the background with the graphics from the front cover of Graham’s book so as not to distract from Graham himself. We then added in a little particle magic for the more visually intuitive amongst the audience. We think it works.
The Plaza Hotel in New York has two things going for it; 1) It’s the f***ing Plaza! 2) Head Chef Danny Palumbo. This is a very quick cut from a great interview we shot which sees Danny talking through some of his creative processes. Of course we couldn’t just shoot and go…afterwards we went up stairs and had a few beverages in the Rose Club, DO IT
Recently some of our US team were in Manhattan and LA filming high-end creatives for the ZC. This is one of the many videos we captured. We liked Jeremy from Singing Serpent so we thought we’d share his story. Enjoy.
We were fortunate enough to spend an afternoon in TriBeCa with the amazing John Burke/Sybil Bruncheon. The moment he opened his mouth we were all acutely aware that we were in for an emotional afternoon. This was one of several pivotal moments in this Zebra Collective shoot. We really cannot wait to capture John again…thanks also to Nina Duncan for this profound hookup.
We developed this video in 20 minutes entirely in After Effects and released it on YouTube two days prior to the release of the Star Wars Episode VII trailer. Our primary intention was to have eyeballs on our site. It worked, our analytics went through the roof and generated multiple international leads. Boom! Understandably, YouTube deleted it, but not before it snagged a little over 560,000 views within the first 36 hours of release. The right story to the right people at the right time = results. Timing, tagging and tenacity…works every time.
Toowards is a digital agency that specialises in web design and product development. They build amazing high end on-line solutions for the Superannuation industry Australia-wide. They state that what they build makes customers’ online experience intuitive, attractive, meaningful and memorable…and their products certainly back that up. This video was shot to show Super companies that Toowards indeed DO understand the market as they spend a great deal of time amongst it’s audience. Smart. It was used at a Super conference in Australia to illustrate the need in the system…a hole that Toowards, of course, can fill.
We met Melissa Baker in NYC a few weeks back. She is a great musician with a clear vision for her future. During our time with Mel she mentioned a desire for an online presence to be developed but that it all seemed too daunting for her…not for us though, we took the challenge and deployed a new website for her a few days later. She loved it, and we think it’s pretty rad.
Zebra Collective are a great bunch of people. They are a network of thousands of creatives around the world who are all on a quest of collaborative discovery. At it”s core, Zebra Collective helps creatives discover who they are and how to be successful at what they do. There were thousands of individual stories to tell here so we grouped them all and made this site about The Collective. We needed a simple design that pulled together a vast network of fiercely independent people, so, we made it nondescript and let the videos do the talking. Tenacious provided ZC”s site, online social deployments and their ongoing weekly videos, it”s an ongoing relationship that has become hugely enjoyable for all involved.
Chris Falson is a music artist based out of LA. Chris has been in the international music industry for many years as well as the film and television industry in LA for most of his professional life. He has done a lot. His site needed to pull all this together under one roof and tell his story clearly. Images and pages seemed to be the agreed strategy for this site. chrisfalson.com needed to also pull all Chris’ social networking deployments together so we build his site to feed automatically to all. Since launching it Chris has enjoy much success through all his online activities…many of which are automatically updated as he blogs/posts/tweets/etc. Tenacious also drafted, executed and produced a suite of online videos for Chris and released them through his networks over the course of 6 months, his website traffic climbed dramatically. Check them out here.